About

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying: Confessions of a Media Manipulator, was a Wall Street Journal bestseller. He currently lives in Austin, TX with his rebellious puppy, Hanno and pet goats.

A few words about this site. I don’t do the standard blog stuff. I use the second person a lot (and for that bio, apparently, the third). You like that. I try to talk about the things that I wish blogs would talk about more often: life, dealing with assholes, how to be self-critical and self-aware, humility, philosophy, reading and strategy. And by those things I mean those things in a thoughtful and practical way, not seo-bait and bulleted list stuff.

Anyway, there is a core group of readers here and you’re welcome to join us. There is a monthly email of reading and book suggestions which can be signed up for here.

Some of my bigger posts:
The Narrative Fallacy (also see The Soundtrack of Your Life Delusion and The Second Act Fallacy)
Advice to a Young Man Hoping to Go Somewhere
Schemes and Scams
Read to Lead: How to Digest Books Above Your “Level”
Contemptuous Expressions
A False Sense
Stoicism 101: A Practical Guide for Entrepreneurs
The Experimental Life: An Introduction to Michel de Montaigne
Is This Who You Want to Be?
The Dress Suit Bribe

And finally, here is a small update on me as well as a recent interview…if you’re curious who I am exactly.

56 responses to About

  1. Hello Ryan, I am a fan of your blog and writing. I own a surfing website/ real estate brokerage/ travel agency in Costa Rica. Do you surf? Thought you would be an interesting person to spend a few days with, and we have the coast pretty much wired. Strange email, I know, but I am an eternal entrepreneur and enjoy learning and sharing with folks who have done extraordinary things.

    Have a good one brother!
    Erik

  2. You love Meditations yet you follow Tucker Max, isnt that bit of incongruent?

    • I don’t follow Tucker Max. He is my friend and one of the best ones I have at that. I owe him an incredible amount and I don’t think he’s ever asked for anything in return. Not incongruent at all.

  3. Ryan,

    I just discovered your blog , great and short ideas ….
    I am strugling to figure out how to become a partner at this firm , I wish to establish the company into Mexico as a complete industrial solutions and we are missing the human touch to get the business done … business is about people right ???

  4. You rule, dude!

  5. caroline tudor July 9, 2011 at 5:46 pm

    hi ryan
    are you still 21? tim says you’re 24. not that it matters but it knod of does . . .

    :o)

  6. I didn’t think there was another person in the world who thought Meditations was the coolest book ever. Besides the genocide on the Marcomani tribe, Marcus Aurelius was pretty awesome.

    I’ve been trying to compile a list of my own. My ridiculous OCD often gets me stumbling on the small things that don’t matter, but I try to focus and find principles that can apply to anything. Do you have a list of your own meditations?

    Thanks,

    -Armi

  7. F&$k, I haven’t read a single one of the books on your reading list.

    I have one for you, albeit a quite famous one, an easy read, but personifies determination and will power: Hans Ulrich Rudel – Stuka Pilot

    Regarding working in an organisation I found The Rules of Work to be a must read.

    Would you advise 48 laws of power over Power by Jeffrey Pfeffer?

    Cheers

  8. Congrats on the book deal, Ryan. Can’t wait to read it.

  9. I listened to your audiobook. Kudos for reading it yourself. Effing amazing. I feel like a bag has been lifted off my face and I can see the word for what it is. Where can I get the last one or two pages of your book in text format to post as a quote? I want to post that brilliant shit on my facebook wall and I’m too lazy to buy a real book and type it out.

  10. Ryan,
    I’ve read quite a bit of your writing and am in the middle of your book. I’d be very interested to hear more about your creative process. How do you decide what approach your going to take with each client? I would imagine that it differs greatly if a client is a service provider vs. a retail product like American Apparel vs. a Tucker Max book. Assuming that this isn’t found in the second half of your book, do you have any writing that describes how you come up with your various strategies?

  11. Normally I do not learn post on blogs, but I would like to say that this write-up very forced me to take a look at and do it! Your writing taste has been surprised me. Thanks, very great post.

  12. Thanks for your marvelous posting! I actually enjoyed reading it, you’re a great author. I will be sure to bookmark your blog and will come back in the foreseeable future. I want to encourage you to definitely continue your great posts, have a nice afternoon!

  13. Loving your site. Just purchased your book and am really looking forward to reading it.

    BTW great About Page, really stands out from most people’s. I might have to mimic yours on my blog :D

    -Max

  14. Hey Ryan, your article on the new digital divide was fascinating and I’ll definitely be reading ‘Average is over’ now – thanks for the insight.

  15. Today I stumbled across your name on Thought Catalogue. Liked what I read, looked you up, and 4 hours later, my email/letter/semi-memoir to you (and also probably the most self-revealing thing I’ve ever written) is finished and sent. I can’t begin tell you how glad I am that I found your writing, although I certainly tried to in my email. You really helped me figure out how to explain to my parents why exactly my goal is happiness, not success. Hope to hear back from you soon.

  16. Tremendously significant knowledge that you have stated, thank you for posting.

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Trackbacks and Pingbacks:

  1. Moral Imagination, Yugoslavia, and How I Learned to Love Sarah Palin | not just wandering - January 7, 2011

    [...] I started reading Meditations over Winter Break last month after a fellow blogger, Ryan Holiday, claimed that it is the greatest book ever written. Meditations was written two thousand years before Wright [...]

  2. 24-Year-Old Marketing Director Lands Major Book Deal - GalleyCat - November 17, 2011

    [...] more about the author: “Holiday is media manipulator for notorious clients like Tucker Max and Dov Charney. After [...]

  3. American Apparel Tell All Book » Who's Jack - November 18, 2011

    [...] Max and Dov Charney will both feature in a new book after a deal has been given to 24 year-old Ryan Holiday  (allegedly $500k’s worth of a book [...]

  4. Tucker Max and Dov Charney, Together in a Single Book [Book Deals] | Celebrity News On the Go - November 20, 2011

    [...] news broke of a massive ($500K, allegedly) book deal for 24 year-old Ryan Holiday (pictured)—whose name will be familiar to savvy Gawker readers as the spokesman for American [...]

  5. 24-Year-Old Marketing Director Lands Major Book Deal | My Blog - November 21, 2011

    [...] some-more about a author: “Holiday is media pimp for scandalous clients like Tucker Max and Dov Charney. After dropping [...]

  6. We Can’t Wait For This Book By American Apparel’s ‘Media Manipulator’ (APP) | Athens Report - November 22, 2011

    [...] Apparel PR man Ryan Holiday, who describes himself as a “media manipulator for notorious clients like [macho author] Tucker Max and [AA CEO] Dov Charney” has promised to deliver a book that exposes “serious accusations of wrong doing” [...]

  7. Ryan Holiday | LADYGUNN - November 28, 2011

    [...] Miller to the girl who uploads YouTube videos of herself naked and eating ice cream. His website Ryanholiday.net are musings and self professed meditations on strategy and life in which he suggests books that you [...]

  8. 2011 « Hoehn’s Musings - February 28, 2012

    [...] de mis amigos. Big congrats to Ben Casnocha and Ryan Holiday, who both have cool books coming out. Ben co-wrote his book with Reid Hoffman (the co-founder of [...]

  9. An Interview with Ryan Holiday | Silicon Bayou News - February 29, 2012

    [...] Ryan has lived in New Orleans for the past year and Joshua Raley caught up with him for the abridged interview below. The full interview can be found on Joshua’s blog and covers everything from food brands to working with Tim Ferriss and other best selling authors. For more of Ryan’s writing, check out his site. [...]

  10. Interview with Ryan Holiday « raley's blog - February 29, 2012

    [...] Ryan has lived in New Orleans for the past year and I recently caught up with him for the interview below. It covers everything from breaking all the rules in marketing to finding the right creative outlet. Anyone not familiar with Ryan can find more of his work at his website here. [...]

  11. Week in Review: March 5, 2012 | Silicon Bayou News - March 5, 2012

    [...] Interview with Ryan Holiday: Joshua Raley shares his in depth interview with Ryan Holiday, an online marketing guru. The interview covers questions about marketing, writing, creativity, [...]

  12. Ryan Holiday « Trust Me, I’m Lying » | golem13 | - June 22, 2012

    [...] ryanholiday.net [...]

  13. Summer 4- Attention Please : JamesEd.com - July 15, 2012

    [...] Ryan Holiday a guy to follow for sure! Category: Education, InnovationTags: holiday > media > ryan > truth [...]

  14. Welcome to Trust Me, I’m Lying: Confessions of a Media Manipulator | RyanHoliday.net - July 18, 2012

    [...] Meditations on strategy and life AboutReading ListArchiveContactNewsletterRyan on [...]

  15. Summer School: My Personal B.A. in Marketing | Sam T Malcolm - July 30, 2012

    [...] will be working my way through Ryan Holiday’s “Mandatory Marketing Reading List.” He calls it “a collection of what I believe to be the [...]

  16. You don’t need an expensive PR firm to change public perception – two 14 week-old babies can prove it | BusinessBlogs Hub - September 10, 2012

    [...] if (tg) {tg.appendChild(s);} })(); Its not hard setting a perception – just ask any media manipulator – but its very hard changing it.Look at Mc Donalds. No matter how hard they try and look [...]

  17. Ryan Holiday fools the New York Times « JOUR3005-002 Fall 2012 - September 15, 2012

    [...] this year, the New York Times posted an article online about a man named , Ryan Holiday, who discussed why he preferred vinyl records. The Times reporter reached Holiday,25, through HARO, [...]

  18. Greatest Quote from Barack Obama v. Mitt Romney Election 2012 - November 7, 2012

    [...] Instead, this great quote was provided by American Apparel VP of Marketing Ryan Holliday. [...]

  19. Book Review: The One Week Job Project | Self-Made Renegade - February 4, 2013

    [...] seen friends like Jeremy and Kevin and Ben do it. I’ve studied guys like Sean and Ryan andCharlie who have done it.  And others could do it as well, with a little direction. [...]

  20. Summary of Trust Me I'm Lying Confessions of a Media Manipulator by Ryan Holiday - August 29, 2013

    [...] Ryan Holiday is a “media strategist for notorious clients like Tucker Max and Dov Charney.” He has also worked as an apprentice and researcher for author Robert Greene, an adviser for bestselling authors and multi-platinum musicians, and as the Director of Marketing at American Apparel. [...]

  21. Will Peach: Shifting Away from Gonzo Road Travel Life | Love Affair Travel - December 19, 2013

    […] Trust Me I’m Lying by Ryan Holiday […]

  22. A Look Back–One Year Later | christophermaley - March 17, 2014

    […] Thought Catalog blog post called “Information Vs. Knowledge Vs. Experience” and was written by Ryan Holiday on January 31st, 2014.  I read this piece as I was getting some writing material together for this […]

  23. Mental Preperation for BJJ | BJJ.ORG - April 6, 2014

    […] the rest of the to­dos emulates the process of many of the world’s top CEOs. As Ryan Holiday, says “give yourself a short list each day, do ALL those things, no excuses”. If your practice is super structured, and you didn’t get a chance to work on one of your to­dos, […]

  24. The Philosophical Guide to Turning Trials Into Triumph with Ryan Holiday - May 1, 2014

    […] Personal Website | Twitter | Get Ryan’s Reading Recommendation […]

  25. The Philosophical Guide to Turning Trials Into Triumph with Ryan Holiday - Social Media Marketing - May 1, 2014

    […] Personal Website | Twitter | Get Ryan’s Reading Recommendation […]

  26. Find your Attorneys and Lawyers » True Leaders Do As A Roman Did – And Focus On The Positive - May 29, 2014

    […] of which is a lengthy preamble to asserting that Ryan Holiday is probably on to something in setting out the case for an approach to life articulated by the […]

  27. True Leaders Do As A Roman Did | LamboArchie Blog - May 30, 2014

    […] of which is a lengthy preamble to asserting that Ryan Holiday is probably on to something in setting out the case for an approach to life articulated by the […]

  28. Summer Reading 2014 – Seven Books for Your Vacation Luggage or Staycation Coffee Table | LGK Marketing Matters Blog - June 4, 2014

    […] By Ryan Holiday […]

  29. Hijacking the Conversation: My Notes on A Masterclass with Ryan Holiday | David M Hobson - June 6, 2014

    […] TX with his rebellious puppy, Hanno and pet goats.”, [source intro ripped straight from http://www.ryanholiday.net/about like a lazy […]

  30. ADnjus | Will Dov Charney’s Ouster Affect American Apparel’s Marketing? - June 23, 2014

    […] Charney’s complicated ouster, Adweek checked in with director of marketing Ryan Holiday to see if, in light of recent events, the company would be making changes to the way it goes to […]

  31. Will Dov Charney's Ouster Affect American Apparel's Marketing? | Hihid News - June 23, 2014

    […] Charney's complicated ouster, Adweek checked in with director of marketing Ryan Holiday to see if, in light of recent events, the company would be making changes to the way it goes to […]

  32. Prepare To Have The Best Training Sessions Of Your Life - Flow Athletics - July 11, 2014

    […] emulates the process of many top CEOs, experts in optimanl performance and goal achievement. As Ryan Holiday, says “give yourself a short list each day, do ALL those things, no excuses”. If your practice […]

  33. 36: Ryan Holiday de Trust Me, I’m Lying — Emprende Exitoso - August 20, 2014

    […] Ryan Holiday […]