Comments on: Another Idea: Treating People Like Winners http://www.ryanholiday.net/another-idea-treating-people-like-winners/ Meditations on strategy and life Tue, 07 Feb 2012 22:06:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CJ http://www.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9276 CJ Thu, 20 Dec 2007 20:07:19 +0000 http://dev.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9276 I was 26 years old. It was monday at 5:30 and the restaraunt had 0 customers. I needed 60 bucks. I was waiting tables because I had fucked up and needed money. Without asking, I grabbed the stack of comment cards of our guests, and called them offering a free appetizer if they came in, and asked for Chris. We were an upscale italian joint. I made 20 calls, got about 8 people to show up for dinner. All of the checks were over 70 bucks, we gave away the aps. 550 in sales. Total restaraunt sales that night: 1100 bucks. Average sales on a monday night: 7500 bucks. The manager on duty thought it was a good idea. Not a great one. He was cool though...thought he was doing ME a favor. Word got up to his supervisor. His take: "If I ever contact their customers, I'd find a shoneys to telemarket at." Fucking A. We were thanking people for leaving feedback. givng away a $3.00 bit of food. I was 26 years old. It was monday at 5:30 and the restaraunt had 0 customers. I needed 60 bucks. I was waiting tables because I had fucked up and needed money.

Without asking, I grabbed the stack of comment cards of our guests, and called them offering a free appetizer if they came in, and asked for Chris. We were an upscale italian joint.

I made 20 calls, got about 8 people to show up for dinner. All of the checks were over 70 bucks, we gave away the aps. 550 in sales. Total restaraunt sales that night: 1100 bucks. Average sales on a monday night: 7500 bucks.

The manager on duty thought it was a good idea. Not a great one. He was cool though…thought he was doing ME a favor. Word got up to his supervisor. His take: “If I ever contact their customers, I’d find a shoneys to telemarket at.”

Fucking A. We were thanking people for leaving feedback. givng away a $3.00 bit of food.

]]> By: Aenigma http://www.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9275 Aenigma Thu, 20 Dec 2007 15:54:16 +0000 http://dev.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9275 Sounds like a good idea initially- but your customers are going to be really fishy if they runinto someone who won the exact same prize that they did. The underlying concept is sound though; win customer loyality by making the customer feel special. Sounds like a good idea initially- but your customers are going to be really fishy if they runinto someone who won the exact same prize that they did. The underlying concept is sound though; win customer loyality by making the customer feel special.

]]> By: Tim http://www.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9274 Tim Thu, 20 Dec 2007 13:48:25 +0000 http://dev.ryanholiday.net/another-idea-treating-people-like-winners/#comment-9274 Don't be silly, you sell the cards to a direct marketing program. That's valuable personal data you have their. (This is what a lot of restaurants do. The "Free Lunch" is funded by someone like a local gym who then markets to all the customers in the area from the business cards.) Don’t be silly, you sell the cards to a direct marketing program. That’s valuable personal data you have their.

(This is what a lot of restaurants do. The “Free Lunch” is funded by someone like a local gym who then markets to all the customers in the area from the business cards.)

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