Opening Up iTunes - November 29, 2007
Why doesn't iTunes publish download statistics for each song? Amazon should do it too. YouTube does it. You know exactly how many times each video has been seen and what the rest of the world thinks about it. At the slight risk of a false-consensus I know that I tend to be more attracted to videos that have more views. And psychologically, informational cascades significantly alter how attractively people perceive things. Surely some of that is at play here. I am willing to accept that people like Avril Lavigne, but I tend to doubt that that music video drew 62 million views based on her stellar reputation for authenticity. It happened because people tend to like what other people like and the overwhelming choices of others give people a heuristic reference point.
Why not be open with the numbers? Why not remove any suspicion that a spot on the "Top Songs" list could be up for sale? Let's cut out all the bullshit and just be honest: "This is what sells." This is, for better or for worse, our culture. And let the contrarians and the cascaders go in which ever direction that they want.
Moves like this totally change the game. A lot of stuff would be disrupted. The New York Times Bestseller list might have to change (here's why), Billboard would have to change, quarterly reports would have to change--because right now many records ship gold or platinum and then are returned--the whole business would be thrown temporarily for a loop. And those that clung to the old method look like they are hiding something.
It just seems simple: People like data. People make their decisions based on this data. Give it to them.
Posted by ryanholiday at 12:11 PM
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So Tucker's boasts about being on the NYT Best Seller List aren't worth as much (if the list really is a fraud like Seth claims)?
Posted by: Derek Kreindler at November 29, 2007 04:27 PM
Probably why I prefer Last.FM and Pandora to ITunes. Instead of having to look for music for myself and pick what's popular, it matches music based on what I listen to in the program and connects with me with other users with similar tastes. It's always nice to "outsource" my music search.
Posted by: Avinash at November 29, 2007 04:50 PM
On the contrary, to get on the list (for a book like his) despite the ridiculous restrictions on the list is an accomplishment. But yes, if it was purely numerical the only books on the list would be the Bible, Dr. Phil and Harry Potter.
Posted by: Ryan Holiday at November 29, 2007 04:56 PM
I wonder if there's a way to successfully fuse a Digg-like algorithm with a music download portal like iTunes. That way a small independent band "liked" enough by a diverse minority could have a chance of generating more listeners the same way a story hits Digg's front page persuant to Digg's criteria.
Posted by: MaxBro at November 30, 2007 01:37 AM
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