Comments on: Community Organizing

By: Ryan Holiday

Ryan Holiday — Sun, 20 Jul 2008 11:27:16 +0000

Some it yeah. I liked his idea of using stock proxies to exert power over institutions you’re a part of. Why shouldn’t students have a say in the investments their universities make with the tuition that they pay. Some of his other stuff is a little ridiculous though.

By: Dr.Jack

Dr.Jack — Fri, 18 Jul 2008 17:03:39 +0000

This is one of the best practical-advice posts I’ve read here.

Out of curiosity, does Alinsky’s social and political agenda resonate with you at all, or did you primarily read his books for their practical strategic value?

By: Chris

Chris — Thu, 17 Jul 2008 06:52:03 +0000

So when do you think that we’ll see the advent of an online PR firm that does give a shit?

Or has that ship sailed?

By: Glenn

Glenn — Thu, 17 Jul 2008 05:48:16 +0000

Thank you for so clearly delineating the problems of so many marketing campaigns. Nothing ever makes me feel more patronized than advertisements which are supposedly viral only because a marketing exec deemed them so, not because they have a spark of creativity or a touch of brilliance about them.

I know that you have worn many hats in the course of your career in New Media, but I hope you are this blunt, or more so, to any clients you might have.

When companies only see potent technology being improperly used, I assume that many execs consider the entire spectrum to be less than viable… if such trends continue, do you think it will disrupt future pursuits of ‘better’ Web 2.0 applications? Obviously telemarketing did not bring down the telephone industry, but the nature of companies such as Twitter and search engine optimization firms seem to be more transient anyways.

By: Charlie

Charlie — Thu, 17 Jul 2008 01:13:07 +0000

People like you give me faith in online marketing.

I really wish that Joey Fatone search was a joke.

By: Clutch

Clutch — Wed, 16 Jul 2008 19:02:41 +0000

I think you hit the nail on the head. People aren’t so dumb that they won’t recognize when your “fan interaction” is BS. The only way you can get a way with it is if you already have a huge fanbase that worships you. Even then it would probably be better to let your more devoted fans handle it themselves, they’ll do a better job anyway.

The way I see it, parts of a project should only be contracted out if there is a technical aspect that you just can’t do yourself. Passing the buck just because something is a lot of work can only set you up for failure.