Fiction

If we consider that posturing tends to imply some basic deficiency and that social masks often cover for their opposite, what should we think about these business metaphors:

cannibalization, drilling down, war room, open the kimono, where the bodies are buried, twisting the knife, a hail mary, loose cannon, come to jesus meeting, brass balls, getting axed, poison pill, hit the ground running, consigliere, deal junkie, nerves of steel, pulling the trigger

I think it means that deep down we know there isn’t anything all that impressive about what we spend so much of our lives on. And we’re so desperate to make it sound better than it is that we dress it up violent imagery and sports references. You can’t draft off something else’s narrative, you can pretend, but the facts remain.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.