Comments on: Here’s an idea: http://www.ryanholiday.net/heres-an-idea/ Meditations on strategy and life Mon, 06 Feb 2012 20:25:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hybridvigor http://www.ryanholiday.net/heres-an-idea/#comment-8940 Hybridvigor Tue, 06 Nov 2007 21:20:27 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8940 Interesting idea. It's worth noting the differences between branding and marketing programs. Conveyor belt divider ads and many TV commercials aren't meant to move the consumer to immediate action, they're meant to build mass awareness of a product. The question on your ideas is whether the consumer's positive reaction to the "free" services would motivate them to act on the 30% deal more effectively than the same deal via traditional methods, like coupons, and whether "free" services would capture consumer awareness more readily. The concept of getting in front of the right people using the right channels isn't new. What's exciting in marketing is pushing the envelope on considering new values which could be used to connect consumers with products. Interesting idea. It’s worth noting the differences between branding and marketing programs. Conveyor belt divider ads and many TV commercials aren’t meant to move the consumer to immediate action, they’re meant to build mass awareness of a product. The question on your ideas is whether the consumer’s positive reaction to the “free” services would motivate them to act on the 30% deal more effectively than the same deal via traditional methods, like coupons, and whether “free” services would capture consumer awareness more readily.

The concept of getting in front of the right people using the right channels isn’t new. What’s exciting in marketing is pushing the envelope on considering new values which could be used to connect consumers with products.

]]> By: Eric Ogunbase http://www.ryanholiday.net/heres-an-idea/#comment-8939 Eric Ogunbase Thu, 01 Nov 2007 17:15:20 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8939 That's an awesome idea for marketing. I would be more likely to patronize a business that had covered some shipping for me. That’s an awesome idea for marketing. I would be more likely to patronize a business that had covered some shipping for me.

]]> By: Ryan Holiday http://www.ryanholiday.net/heres-an-idea/#comment-8938 Ryan Holiday Thu, 01 Nov 2007 16:32:16 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8938 Hey I'm thinking about letting Fischer Stevens know that you're interested in him directing. And maybe set Andy Milonakis up to play stripper's son Hey I’m thinking about letting Fischer Stevens know that you’re interested in him directing. And maybe set Andy Milonakis up to play stripper’s son

]]> By: Tucker Max http://www.ryanholiday.net/heres-an-idea/#comment-8937 Tucker Max Thu, 01 Nov 2007 16:17:27 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8937 I am telling Seth Godin you stole from him! How's that for surprising your customers! I am telling Seth Godin you stole from him! How’s that for surprising your customers!

]]> By: Neel http://www.ryanholiday.net/heres-an-idea/#comment-8936 Neel Thu, 01 Nov 2007 15:31:43 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8936 Not that it is directly relevant...but a lot of the success of zappos.com is based on a policy they adopted early on- upgrading shipping for free from standard to one or two day. I am convinced that unexpected perks like that do more to spread a company's name through good word of mouth than most traditional ads Not that it is directly relevant…but a lot of the success of zappos.com is based on a policy they adopted early on- upgrading shipping for free from standard to one or two day. I am convinced that unexpected perks like that do more to spread a company’s name through good word of mouth than most traditional ads

]]> By: PCD http://www.ryanholiday.net/heres-an-idea/#comment-8935 PCD Thu, 01 Nov 2007 12:36:07 +0000 http://dev.ryanholiday.net/heres-an-idea/#comment-8935 That's actually a really good idea... consider it stolen. That’s actually a really good idea… consider it stolen.

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