Comments on: How to convert a reader to a fan http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/ Meditations on strategy and life Tue, 07 Feb 2012 22:06:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ryan http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-14389 Ryan Sun, 16 Oct 2011 18:56:01 +0000 http://dev.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-14389 She's mentally ill. She’s mentally ill.

]]> By: Justin Mares http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-14387 Justin Mares Sun, 16 Oct 2011 17:02:52 +0000 http://dev.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-14387 In your opinion, what happened to her site that changed your opinion from the one in this post? This is definitely a marked contrast from your later posts about how she gives worthless advice, etc. Do you think she just got caught up in things and started extracting value vs creating? Where was the turning point? In your opinion, what happened to her site that changed your opinion from the one in this post? This is definitely a marked contrast from your later posts about how she gives worthless advice, etc. Do you think she just got caught up in things and started extracting value vs creating? Where was the turning point?

]]> By: Ryan Holiday http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8148 Ryan Holiday Thu, 03 May 2007 15:28:14 +0000 http://dev.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8148 Every night I pray to Jesus for you, isn't that enough? But Matt is totally right, everyone has the entertainer or writer or musician that they will follow for the rest of their lives--and chances are because they somehow connected with you either directly or indirectly. All it takes to do that is effort. Every night I pray to Jesus for you, isn’t that enough?

But Matt is totally right, everyone has the entertainer or writer or musician that they will follow for the rest of their lives–and chances are because they somehow connected with you either directly or indirectly. All it takes to do that is effort.

]]> By: Anonymous http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8147 Anonymous Thu, 03 May 2007 07:43:13 +0000 http://dev.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8147 You never stroke our egos :[ You never stroke our egos :[

]]> By: Matt http://www.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8146 Matt Wed, 02 May 2007 23:07:30 +0000 http://dev.ryanholiday.net/how-to-convert-a-reader-to-a-fan/#comment-8146 You're absolutely right. What a simple response from the blogger does is turn that reader from being merely a reader into being an active member of that blog community. That's a huge incentive to return to that blog. It gives the blog the same community feel that the RMMB has. A couple months ago, I read Mark Cuban's blog. I had only read his blog a couple times prior to that, but this time I felt compelled to leave a comment. I woke up the next morning not even remembering I had left a comment until I checked my email. In my inbox was a personal response to my comment, from Mark Cuban himself. That made me feel good and important that a busy man such as he took time out of his day to respond, not to an email, but just a comment. In twenty seconds he gained a supporter. The same is true of Will, the editor of Deadspin. I've sent him about three email about various things and have received a response every single time. Those responses are what have turned me from just a reader of Deadspin to being a "Deadspinner." There's a huge difference between those two things. I think it has the same implications as "permission marketing." You’re absolutely right. What a simple response from the blogger does is turn that reader from being merely a reader into being an active member of that blog community. That’s a huge incentive to return to that blog. It gives the blog the same community feel that the RMMB has.

A couple months ago, I read Mark Cuban’s blog. I had only read his blog a couple times prior to that, but this time I felt compelled to leave a comment. I woke up the next morning not even remembering I had left a comment until I checked my email. In my inbox was a personal response to my comment, from Mark Cuban himself. That made me feel good and important that a busy man such as he took time out of his day to respond, not to an email, but just a comment. In twenty seconds he gained a supporter.

The same is true of Will, the editor of Deadspin. I’ve sent him about three email about various things and have received a response every single time. Those responses are what have turned me from just a reader of Deadspin to being a “Deadspinner.” There’s a huge difference between those two things.

I think it has the same implications as “permission marketing.”

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