25 Rules For Living From A (Semi-) Successful 26-Year-Old

October 9, 2013 — 12 Comments

I’m not saying I have everything figured out. In fact, I’m saying the opposite. My parents were good to me growing up, at least in terms of my physical well-being and my material wants. But the one thing I didn’t get was advice. I don’t recall many situations where my father took the opportunity to use a particular instance to give me general advice. Which of course, is the best way to learn about the world.

Now that I think about it, they didn’t really teach much how to do a lot of basic things either. I’m not talking about how to fix a flat tire or how to change your oil–you can pay someone to do that. This is embarrassing but I remember checking into my first hotel as an adult, during college probably, and getting assigned to room 1214 or something and actually thinking for a second: “How am I supposed to know what floor that’s on?” All I’m saying is that it would have been really nice if one of my parents, during the several dozen times we’d stayed in a hotel as a child, had taken two seconds to say, “Hey six year old, this is how this whole system works.” You know, instead of hoping I observed everything (which in the case of the elevator thing, I probably should have but clearly did not).

That being said, I turned 26 this week and all things considered, I’ve done pretty well for myself. Stumbling and fumbling through the dark, I’ve managed to become a bestselling author, work for some pretty cool people, start my own company, not fuck up my relationship with a girlfriend I love, and for whatever reason, now people come to ME for advice.

I’m sure many of you will disagree with these rules and shortcuts. You’ll say they’re cheating or wrong or inefficient. You may be right. They are, after all, the rules of someone who is completely self-taught. All I can say is that they work for me.

[*] Talking about what you’re going to do makes you a lot less likely to actually do it. Keep your plans to yourself.

[*] If it’s less than 2 floors, never take the elevator. Take the stairs. Nassim Taleb talks about this too: Carry your own bags. Take the stairs. Walk instead of taking a cab. You were already planning to go to the gym later, don’t be an idiot. Exercise is exercise.

[*] Always pull the car up to the very end of the curb (never waste a parking spot)

[*] Public speaking is only hard or scary if you don’t think you know what you’re talking about. That’s relatively simple to fix.

[*] Never recline your seat on an airplane. Yes, it gives you more room–but ultimately at the expense of someone else. In economics, they call this an externality. It’s bad. Don’t do it.

[*] After you’re done eating at a restaurant, just hand the waiter your card. You don’t need to see the receipt first (99% of the time it’s right and if it isn’t–it’s their fault. Send them back to fix it). Also, there’s no need to calculate the tip. I just enter the final number I’m paying. I’m paying them, they can do the math for me. (Provided you actually tip well.)

[*] If someone wants to go faster, let them pass.

[*] When you’re traveling to a new city, the first thing you should do when you get to the hotel is change into your work out clothes and go for a long run. You get to see the sights, get a sense of the layout and then you won’t waste an hour of your life in a lame hotel gym either.

[*] Never correct someone’s pronunciation of a word with the more appropriate ethnic accentuation. Only small people care that much about grammar or pronunciations.

[*] Everything your doctor, school and parents said was healthy is probably bad for you. Whole grains, soy, corn, wraps, milk. Ask yourself: does what I am about to eat even remotely resemble something my ancestors evolved to eat? If the answer is no, put it down. If, like me, the allure of these foods is too much, save them for one day a week where you splurge (and then hate yourself and swear them off for another week).

[*] Unless it’s an atrocity, take responsibility for it. You’re probably more at fault than you know.

[*] Get a dog, not a cat. One will make you a better person, the other is just an animal that lives in your house.

[*] In business situations, your first instinct is to start negotiating. Stop that. How much is significantly less important than whether you truly, truly want to do this thing. If you do–and I know this advice is controversial–just take the deal, provided its half way decent. Don’t look a gift horse in the mouth. Bird in the hand. Blah blah. If you don’t want to do it–don’t let money sway you. Take the deal, do a good job, get more money on the next one. This is the philosophy of doers. Sharks and sociopaths care about squeezing every penny because they’ve confused money with their worth.

[*] Shame is a powerful emotion that can be used for good. If it’s something you want to hide or are embarrassed about, think twice about whether it’s actually the right thing. (Two good one liners about this here).

[*] Be in the middle of a book at all times. Better still, carry one with you at all times–a physical one. You’ll be amazed at how impressed people are by this.

[*] Frequent Flyer Miles are for people whose time is worthless. Here’s what I do: I use a Southwest Visa card. It means I get a few extra free domestic flights a year without ever having to do anything. And then on everything else? I never, ever think about it–even though I fly close to 50,000+ miles a year. If I am going to have to juggle a bunch of arbitrary, meaningless numbers for piddly rewards, I’d rather juggle sports stats or play games on my cell phone. At least those are entertaining.

[*] Most people are lying when they describe what their life is like. Don’t listen, don’t use what they say as a baseline, don’t get jealous, just nod and then forget it.

[*] Speaking of which, people are constantly trying to bribe you to be like them and take on the same burdens as them. DO NOT ACCEPT.

[*] Traveling for the sake of traveling is stupid.

[*] If there is a long line and you don’t want to wait in it, walk up to the front (or walk through the back or opposite way) and pretend you didn’t know you were doing things incorrectly. It almost always works. And when it doesn’t, no one thinks it was malicious. After all, you were just turned around. Note: pretending you forgot something–like you were just walking up to grab silverware at the buffet line–works well too. Grab your stuff and make a getaway.

[*] The best way to flirt is to ask provocative questions. And provocative is anything people aren’t expecting to be asked–it doesn’t have to be sexual.

[*] Eliminate options, concentrate your forces. Here I am combining two lessons from Tim Ferriss and Robert Greene. For example, in terms of clothes and meals, just pick a few favorites and then stick with them. This means less time is wasted thinking about choices on a daily basis. But more importantly, concentrating your limited dollars/time on fewer entities gives you more leverage. I mostly eat at the same restaurants over and over–and you know what, they always hook me up. The fastest way to VIP status on anything is to cheat by going or buying a few times in a row. There’s a saying behind this too: More wood behind fewer arrows. It applies to more than just dinner perks.

[*] Conference calls and meetings are mostly a waste of time. If the person is more important or successful than you, consider going. If not, beg off as best you can.

[*] Current events/the news should be followed only if it fits one of the following criteria 1) It directly affects you in someway. 2) Knowing about it would make for interesting conversation. If you’re watching something and you can’t tell yourself that you either plan to do something with that information or it will make you seem smart, turn it off. Or flip it over to Comedy Central because you may as well be watching pure entertainment.

**

This isn’t conclusive. It’s just some stuff that occurred to me and that I think about often enough to have a policy on. I don’t think it’s a coincidence that a lot of them line up with sayings or cliches. Those are cliches for a reason–namely that they’re true for a lot of people and have been for a long time.

All I know is that I wish I hadn’t figured them out on my own (or in some cases, heard from mentors and other smart people, but only well into my twenties.) Because missing these rules was painful. It wasted time, money and energy.

Hopefully they save you some trouble. And I guess, the message, at the end of the day, is that it’s never too late.

This article originally ran on ThoughtCatalog.com. For my thoughts on the response and any of the more controversial rules, read the comments there.

Smarts and Success

September 24, 2013 — 12 Comments

Here’s the problem with success.

A lot of people are not successful because they are not smart.

Yet you meet a lot of successful people who are not smart.

By smart we do not mean IQ, we mean the more general “know what they’re doing” and “aren’t totally delusional head cases.”

It’s obviously hard to draw a clear line around who is what but it’s not an outrageous statement to say that people are often their own worst enemies…many achieve things blissfully unaware of this fact, or on occasion, in spite of it.

This is not so much a paradox as it is the factor of luck (God favors fools, as they say). Or you could call it injustice, I suppose, because sometimes on days where stuff isn’t going well for that rest of us, that’s just how it feels.

But you cannot let this fact of life discourage you. You can never let it be a reason for slacking off or not having your act together. That some idiot might have be rewarded says what, exactly?

That you wish you were more like them? I don’t think so.

Focus on yourself. Attend to the areas where lack of understanding or skills are holding you back. Let the others be “lucky.”

My Library

September 17, 2013 — 30 Comments

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I have a post on ThoughtCatalog today about how and why keeping a physical library is important. It was fun to write–most of it all it was fun to look at pictures of my what looks now to be a paltry collection from 2008 (right when I started at American Apparel) and my collection today.

I definitely don’t look at “having lots of books” at the accomplishment. That would be a rather pathetic thing to take pride in…because no matter how many books I will have, it will probably never exceed the amount of books in some crappy small town library. I’m proud of the time and energy I put into reading the majority of the books. I’m humbled by how indebted I am to the authors. I also feel fortunate to have been able to create two (going on three) of my own books from it.

To answer some questions about my methods:

-I don’t read ebooks unless there is no other way to get content (or if I am researching something and need it right now).
-I don’t do audiobooks for a couple reasons. 1) I don’t spend that much time in the car and when I work out, I prefer not to be working. 2) I don’t speed read but I am faster than most narrator. 3) There is absolutely no way to take notes or mark passages. 4) Honestly I think the only full audio book I’ve ever made it all the way through was the reading of TMIL and that’s because they paid me.
-These are not all the books I’ve ever owned. Like I said, I cull the herd fairly often–particularly when faced with having to physically transport them.
-I used to also keep a library at my office but I don’t have one anymore which is nice.
-Yes, it drives my girlfriend nuts because they make moving a nightmare (Thanks 1-800-Pack-Rat. You saved me)
-Yes, I understand I am in the minority here or at least part of a dying breed. Whatever. Of all the “old” traditions to stick to, a three or four thousand year old one strictly observed by basically every smart and accomplished person ever seems like a good one to go down with.
-Yes, I get that it involves more work–especially the commonplace book system. Things are not supposed to be easy, and this is especially true when it comes to valuable things. It’s worth it many times over.

Some more high res pics can be seen here, here, here, here, and here. If anyone wants to send in photos of their own, I’ll see if we can’t do a post about that too.

My Resources for Growth Hacking

September 10, 2013 — 10 Comments

A week after release, #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way).

Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference.

Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. Of course there are also the bonuses in the back for the book for anyone who reads it and sends in their request to the email address.

What Is Growth Hacking? A Definition and a Call to Action (Huffington Post)
Don Draper Is Dead: Why Growth Hack Marketing Is Advertising’s Last Hope (NY Observer/Betabeat)
How to Growth Hack Anything–Lessons from a “Bittorrent Best Seller” (Fast Company)
Your Job In Marketing & PR Is Dead in the Water (Thought Catalog)
Growth Hacking Your Way to Viral Lift (Medium)
The 5 Phases of Growth Hacking (Mashable)
How Facebook, Twitter and other startups got big (Marketwatch)
An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing (Clarity.fm)
Ryan Holiday on Growth Hacking With Harlan Kilstein (Youtube)
Growth Hacking Hangout with Ramon Ray (Youtube/Infusionsoft)
& more to come…

My New Book *Growth Hacker Marketing* is Now Out–Why I Wrote It and How to Get It

September 3, 2013 — 31 Comments

So…the big day is here. My new book, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising is available today. As a Penguin Single, it’s available as an ebook on all the major platforms first (B&N)(iBooks)(Kobo)(Amazon). The audiobook is coming and possibly an expanded print version depending on sales.

But it begs the question: Why did I write a book about growth hacking?

The answer is simple. Because this is the future. Run down the list of some of the biggest brands in the world, brands that are quickly becoming staples of our generation: Facebook, Twitter, Uber, Dropbox, Airbnb, Evernote. Who built them? How did they become so big, so fast?

The answer is growth hacking. It was responsible for building billions of dollars in value for essentially next to nothing–faster than its ever happened before.

What was not used? Traditional marketing. In fact, Facebook’s only stab at it–an ad with Weiden & Kennedy–was a total and embarrassing flop. Forget Don Draper and David Ogilvy. Start thinking about Andrew Chen, Sean Ellis, Jesse Farmer, Aaron Ginn, Noah Kagan and a new freshman class of marketing geniuses.

I wrote this book because it was a chance to document the future of marketing before anyone else. Growth Hacker Marketing is the first dedicated book to the topic from a major publisher. And since Penguin/Portfolio approached me to do the book, I was able to set certain terms–namely the price (only $2.99)–which I designed to open it up to a new audience.

As you’ll also see in the book, coming to understand what growth hacking was and how it worked was a personal awakening for me. It’s a scary thought to wake up one day and realize that much of your job and its skills have been made obsolete. But that’s exactly what growth hacking has done–not just for me, but for everyone who is trying to promote something.

The game has changed and it was growth hackers who changed it. I saw this myself on Tim Ferriss’s last book launch, where having thrown all the traditional techniques out the window, we were able to sell 250,000 copies and create a #1 bestseller by partnering with BitTorrent of all people.

I hope you read this book and begin to understand how and why and what this all means. Even if you’re not a marketer, you will at some point, launch a product, start your own business or publish your own book or music. This book is designed to brief you on the unconventional tactics used by the best in the business.

I hope you enjoy it.