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	<title>Comments on: Ridiculous Marketing</title>
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		<title>By: Anonymous</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8188</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 25 Sep 2007 12:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8188</guid>
		<description>The marketing you refer to with the fake ticket is based on the sleeper effect.  Basically, the deli places the flyer on your car, but makes it look like a ticket to ensure that you will look at it.  Even though you initially pair the name of the deli with negative affect (anger), over time most people (obviously not you) will forget WHY they know the name of the deli and focus instead on the fact that they know it.  And, psychology tells us, knowing = liking = increased foot traffic.

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		<content:encoded><![CDATA[<p>The marketing you refer to with the fake ticket is based on the sleeper effect.  Basically, the deli places the flyer on your car, but makes it look like a ticket to ensure that you will look at it.  Even though you initially pair the name of the deli with negative affect (anger), over time most people (obviously not you) will forget WHY they know the name of the deli and focus instead on the fact that they know it.  And, psychology tells us, knowing = liking = increased foot traffic.</p>
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		<title>By: Adam Leathers</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8187</link>
		<dc:creator>Adam Leathers</dc:creator>
		<pubDate>Sat, 19 May 2007 07:19:01 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8187</guid>
		<description>Advertising in the bathroom is pretty retarded for most products...one would think some product would not mind being associated with defecation..a plummer maybe??

Also when obscenities are needed when you ruin something like a newspaper or one&#039;s day by posing as a ticket.

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		<content:encoded><![CDATA[<p>Advertising in the bathroom is pretty retarded for most products&#8230;one would think some product would not mind being associated with defecation..a plummer maybe??</p>
<p>Also when obscenities are needed when you ruin something like a newspaper or one&#8217;s day by posing as a ticket.</p>
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		<title>By: Ryan Holiday</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8186</link>
		<dc:creator>Ryan Holiday</dc:creator>
		<pubDate>Fri, 18 May 2007 23:01:20 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8186</guid>
		<description>I scream obscenities at a lot of things, and yes faux-ticket advertisements are one of them.

Can we all agree that advertising in the bathroom is pretty retarded?

</description>
		<content:encoded><![CDATA[<p>I scream obscenities at a lot of things, and yes faux-ticket advertisements are one of them.</p>
<p>Can we all agree that advertising in the bathroom is pretty retarded?</p>
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		<title>By: Ryan Sechrist</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8185</link>
		<dc:creator>Ryan Sechrist</dc:creator>
		<pubDate>Fri, 18 May 2007 20:28:25 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8185</guid>
		<description>Did you really scream obscenities after discovering some poorly-placed ad, Ryan?

On topic, I recently went to the gym on campus and noticed advertisements in the bathroom stalls. These weren&#039;t even bumper stickers or sharpied messages, but actual advertisements. My question is, why would someone want to associate their product with defecation?

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		<content:encoded><![CDATA[<p>Did you really scream obscenities after discovering some poorly-placed ad, Ryan?</p>
<p>On topic, I recently went to the gym on campus and noticed advertisements in the bathroom stalls. These weren&#8217;t even bumper stickers or sharpied messages, but actual advertisements. My question is, why would someone want to associate their product with defecation?</p>
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		<title>By: Adam Leathers</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8184</link>
		<dc:creator>Adam Leathers</dc:creator>
		<pubDate>Fri, 18 May 2007 07:54:43 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8184</guid>
		<description>On the trip home from college I was picked up the local newspaper (normally I just read USA Today/New York Times) while reading an article about the local spring parade or whatever, the article had product placement...yeah you read right just like today for tv where the main character might drink coke &quot;wink wink&quot; this reporter was throwing out random props to products

ex.) &quot;Mayor Friengar has planned the event for now his 10th year, the Coke in his hand was sure to satisfy his thirst&quot;

I destroyed that newspaper in a blind rage, getting many a strange look from those with me on the train..yeah well fuck Amtrak too

</description>
		<content:encoded><![CDATA[<p>On the trip home from college I was picked up the local newspaper (normally I just read USA Today/New York Times) while reading an article about the local spring parade or whatever, the article had product placement&#8230;yeah you read right just like today for tv where the main character might drink coke &#8220;wink wink&#8221; this reporter was throwing out random props to products</p>
<p>ex.) &#8220;Mayor Friengar has planned the event for now his 10th year, the Coke in his hand was sure to satisfy his thirst&#8221;</p>
<p>I destroyed that newspaper in a blind rage, getting many a strange look from those with me on the train..yeah well fuck Amtrak too</p>
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		<title>By: Corman</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8183</link>
		<dc:creator>Corman</dc:creator>
		<pubDate>Thu, 17 May 2007 19:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8183</guid>
		<description>This one doesn&#039;t piss me off, but it does make me wonder. At a bar I frequent there&#039;s a poster above one of the urinals with a pretty cool / slightly weird picture and under the picture is a URL. That&#039;s it, just this picture and the URL. Every time I&#039;m standing there taking a piss, I think &quot;man, I should check this out&quot; and I never do because by the time I leave the bar, I&#039;m either drunk or headed to another bar to get drunk. I can&#039;t think of a worse placement for an advertisement.

I&#039;ve been sitting here trying to think of what the URL is and I&#039;ve got no idea what it is. I wonder if they&#039;ve generated even one hit from this advertisement.

</description>
		<content:encoded><![CDATA[<p>This one doesn&#8217;t piss me off, but it does make me wonder. At a bar I frequent there&#8217;s a poster above one of the urinals with a pretty cool / slightly weird picture and under the picture is a URL. That&#8217;s it, just this picture and the URL. Every time I&#8217;m standing there taking a piss, I think &#8220;man, I should check this out&#8221; and I never do because by the time I leave the bar, I&#8217;m either drunk or headed to another bar to get drunk. I can&#8217;t think of a worse placement for an advertisement.</p>
<p>I&#8217;ve been sitting here trying to think of what the URL is and I&#8217;ve got no idea what it is. I wonder if they&#8217;ve generated even one hit from this advertisement.</p>
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		<title>By: Rabbit B.</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8182</link>
		<dc:creator>Rabbit B.</dc:creator>
		<pubDate>Wed, 16 May 2007 16:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8182</guid>
		<description>The same type of idea, a local convenience store put an advertisement that looks like a 20$ bill on the sidewalk and on the other side is the store&#039;s name.  I went from excited &quot;Free beer&quot; to pissed off in three seconds flat.  I&#039;ve never shopped there.

</description>
		<content:encoded><![CDATA[<p>The same type of idea, a local convenience store put an advertisement that looks like a 20$ bill on the sidewalk and on the other side is the store&#8217;s name.  I went from excited &#8220;Free beer&#8221; to pissed off in three seconds flat.  I&#8217;ve never shopped there.</p>
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		<title>By: Ryan Holiday</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8181</link>
		<dc:creator>Ryan Holiday</dc:creator>
		<pubDate>Wed, 16 May 2007 11:23:01 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8181</guid>
		<description>Wasn&#039;t New Coke like 20 years ago? And really, what was so bad about it? If had been a hit I bet we&#039;d be sitting here discussing how Coke rebranded themselves so expertly. There is a difference between bad and not successful. The flier thing was BAD, Coke&#039;s just didn&#039;t work.

But you&#039;re right about bloggers and advertising. Very much so. Although as far as DFT goes, that site is fucking hilarous.

</description>
		<content:encoded><![CDATA[<p>Wasn&#8217;t New Coke like 20 years ago? And really, what was so bad about it? If had been a hit I bet we&#8217;d be sitting here discussing how Coke rebranded themselves so expertly. There is a difference between bad and not successful. The flier thing was BAD, Coke&#8217;s just didn&#8217;t work.</p>
<p>But you&#8217;re right about bloggers and advertising. Very much so. Although as far as DFT goes, that site is fucking hilarous.</p>
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		<title>By: Anonymous</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8180</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 16 May 2007 05:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8180</guid>
		<description>I can&#039;t think of any marketing campaign more ridiculous than new coke.  Sure, it got them more sales in the long run after they brought back classic coke but to go that far to pretty just say out loud &quot;our product is indeed worse than pepsi&quot; is retarded beyond belief.

A personal example: I feel that nearly brand new websites with absolutely nothing in terms of quality content, compared to the A-list bloggers, already beginning with a lot of Ad-sense/Kontera ads/Donate features are screwing themselves. New readers such as myself who find that the content don&#039;t nearly meet expectations for a donation will think that the blogger is too arrogant and not at all that smart.  Sort of like the opposite of how Tucker&#039;s doing with avoiding the mainstream right now until Rudius can be considered beyond a shadow of a doubt of having nearly always the highest level of quality in their content.

On that note what is up with &quot;drinking for two&quot;?  A bit of a disconnect in terms of quality compared to the rest of Rudius&#039;s material I think and I&#039;m guessing I&#039;m not alone in with this thinking.

</description>
		<content:encoded><![CDATA[<p>I can&#8217;t think of any marketing campaign more ridiculous than new coke.  Sure, it got them more sales in the long run after they brought back classic coke but to go that far to pretty just say out loud &#8220;our product is indeed worse than pepsi&#8221; is retarded beyond belief.</p>
<p>A personal example: I feel that nearly brand new websites with absolutely nothing in terms of quality content, compared to the A-list bloggers, already beginning with a lot of Ad-sense/Kontera ads/Donate features are screwing themselves. New readers such as myself who find that the content don&#8217;t nearly meet expectations for a donation will think that the blogger is too arrogant and not at all that smart.  Sort of like the opposite of how Tucker&#8217;s doing with avoiding the mainstream right now until Rudius can be considered beyond a shadow of a doubt of having nearly always the highest level of quality in their content.</p>
<p>On that note what is up with &#8220;drinking for two&#8221;?  A bit of a disconnect in terms of quality compared to the rest of Rudius&#8217;s material I think and I&#8217;m guessing I&#8217;m not alone in with this thinking.</p>
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		<title>By: Mouse</title>
		<link>http://www.ryanholiday.net/ridiculous-marketing/#comment-8179</link>
		<dc:creator>Mouse</dc:creator>
		<pubDate>Wed, 16 May 2007 01:15:05 +0000</pubDate>
		<guid isPermaLink="false">http://dev.ryanholiday.net/ridiculous-marketing/#comment-8179</guid>
		<description>Pop-ups, flash ads that make noise or follow your screen.

</description>
		<content:encoded><![CDATA[<p>Pop-ups, flash ads that make noise or follow your screen.</p>
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