Comments on: Show me the money. http://www.ryanholiday.net/show-me-the-money/ Meditations on strategy and life Tue, 07 Feb 2012 22:06:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ramanujan http://www.ryanholiday.net/show-me-the-money/#comment-8240 Ramanujan Mon, 11 Jun 2007 10:39:42 +0000 http://dev.ryanholiday.net/show-me-the-money/#comment-8240 From what I've seen, the most successful websites in terms of the profit metric are developing niches that have widespread appeal and original, meaningful, lasting content that. This provides not only the traffic but the means to keep traffic flowing to your site and relevant ads to make your writing profitable (like if you're reviewing books, providing affiliate links to those books, or relevant products to what you advertise on your site). Developing web communities through message boards/commenting systems is a bonus, because you have a loyal group of readers who will buy and vie for your products, and contribute decent donations to help your site work on a profit. However, if CTR is the main way of gaining revenue from the Internet, it all depends on traffic. Most people who visit your site or mine or anyone else's won't be coming back, but these will generally be the people who click on your ads since there are more of them than the long-time contributors to your community. The only way to earn more money right now other than through advertising and donations is through subscription or paid membership--not exactly the most popular way to gain readership. One possibility is to provide not just meaningful goods through ads and products, but meaningful services. Podcasts, videos, embed ads into there is one step, but it still exists in the Internet bubble. Create opportunities for others to work in and you're more likely to profit. Just like Rudius provides opportunity for new writers to gain a foothold in the publishing world, other sites can also provide opportunities for people to succeed in traditional fields without having to worry about endless bureaucracy one must face in the non-Internet world. This is perhaps the most lasting way to profit from the Internet. From what I’ve seen, the most successful websites in terms of the profit metric are developing niches that have widespread appeal and original, meaningful, lasting content that. This provides not only the traffic but the means to keep traffic flowing to your site and relevant ads to make your writing profitable (like if you’re reviewing books, providing affiliate links to those books, or relevant products to what you advertise on your site). Developing web communities through message boards/commenting systems is a bonus, because you have a loyal group of readers who will buy and vie for your products, and contribute decent donations to help your site work on a profit.

However, if CTR is the main way of gaining revenue from the Internet, it all depends on traffic. Most people who visit your site or mine or anyone else’s won’t be coming back, but these will generally be the people who click on your ads since there are more of them than the long-time contributors to your community. The only way to earn more money right now other than through advertising and donations is through subscription or paid membership–not exactly the most popular way to gain readership.

One possibility is to provide not just meaningful goods through ads and products, but meaningful services. Podcasts, videos, embed ads into there is one step, but it still exists in the Internet bubble. Create opportunities for others to work in and you’re more likely to profit. Just like Rudius provides opportunity for new writers to gain a foothold in the publishing world, other sites can also provide opportunities for people to succeed in traditional fields without having to worry about endless bureaucracy one must face in the non-Internet world. This is perhaps the most lasting way to profit from the Internet.

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