This is me, as it happens.

I never came to like “Starbucked.” But I grew very fond of its writer. Most books about social and business phenomena give the reader something to think about. This book gave the author something to think about. Reading “Starbucked” produced an odd reversal of roles and left me, at least, feeling less like a student of the subject than a teacher. Not that I mean to instruct Clark. But I experienced the pleasure a teacher must feel when he watches a kid with promise outgrowing the vagaries and muddles of immaturity (and the jitters of too many coffee-fueled all-nighters) and coming into his own as a young man of learning, reason and sense.

P. J. O’Rourke in this weekend’s New York Times.

It might seem weird, but that is exactly what I am trying to do with this blog.

I think it’s better that way. It is much more honest. The perspective of looking back after the fact gives us all these opportunities to make excuses or embellish or omit. Instead, I’m wrestling with them out loud and trying to weave them into a narrative. This is me, as it happens.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.